PROJECTS / 1K SOCCER CLUB
1K SOCCER CLUB
BUSINESS DEVELOPMENT
A new project within our business development area which has been a great success in record time; being part of a new groundbreaking concept. 1K Fútbol Club, a team presided by Iker Casillas, is one of the twelve teams participating in the Kings League, a league presided by Gerard Piqué.
A NEW CONCEPT
A championship that seeks to innovate traditional soccer by implementing new rules in the competition. It is also broadcast free of charge through various platforms and is complemented by the organization of events in collaboration with prominent streamers and personalities from today’s soccer world. This approach not only attracts new fans, but also brings prominent figures such as Iker Casillas closer to a younger and more familiar audience.
NEW MEDIA
The competition is broadcast live on the league’s official Twitch, YouTube and TikTok channels and on the channels of the presidents themselves; a new means of distribution where, thanks to the creation of a set-up by our audiovisual team and the club’s presence on Social Networks managed by our Digital team, Iker Casillas is able to expand its reach, creating a community with great enthusiasm for the world of sports.
PARTNERS
Thanks to the work of the digital and content team, we have been able to attract several strategic partners to our project. Through the planning and execution of campaigns, as well as the creation of relevant content, we have been able to establish solid relationships with key partners such as Dulcesol and Ouigo. Thanks to the collaboration with these partners we have been able to drive our project forward and take advantage of the opportunities that lie ahead in the long term.
